In the world of detailing and film installation, craftsmanship reigns supreme—but marketing often lags behind. Detailers and film installers pour their expertise into ceramic coatings, paint protection film (PPF), window tints, and vinyl wraps, only to find generic marketing fails to showcase their skills, educate clients on premium services, or navigate seasonal slumps. That’s where Detailers Movement steps in: a game-changer that’s elevated over 500 businesses worldwide with tailored marketing that turns passion into profit.
Founded in 2015 by Ed Bews, Detailers Movement bridges the gap between exceptional work and the clients who need it. With a team of 50+ in-house experts, the company has redefined how detailing and film installation businesses—from the USA to the UAE—stand out, grow sustainably, and dominate their markets.
The beginning of Detailers Movement
The Detailers Movement’s story began in 2015, when Ed Bews, the company’s founder, built a system of 26 franchise centers specializing in Ceramic Coatings, Paint Protection Film (PPF), and Window Tint. During this time, he noticed a recurring issue: marketing agencies simply did not recognize the distinctive traits of a detailing and film installation business.
Fast forward to 2021, when the COVID-19 pandemic put detailing and film installation businesses, especially in the U.S., in survival mode. Many relied on generic marketing agencies that lacked industry knowledge or had no marketing support at all. Recognizing this void, Detailers Movement bridged the gap by engineering tailored strategies to propel detailing and film installation businesses toward sustainable growth. These solutions encompass precision-targeted local SEO, lead generation funnels, strategic service positioning, and business branding.
Detailers Movement & the journey of escorting 500+ detailers and film installers
Detailers Movement has firmly set a goal to convert website visitors into paying clients. Instead of generic keywords like “car detailing,” Detailers Movement focuses on high-value searches like “paint protection film installer near me” or “ceramic coating for Tesla,” ensuring businesses dominate Google Maps and local search rankings. By analyzing each market, evaluating competition, and pinpointing target audiences, Detailers Movement has surpassed traditional cookie-cutter approaches.
Instead of simply asking, “What services do you offer?” Detailers Movement asks, “Who is your ideal client? What challenges do you face? How do you want to grow?” You have to admit that this personalized approach truly drives meaningful growth and leaves a lasting impact.
By understanding the unique story of each detailing and film installation business, Detailers Movement provides various strategies based on their different needs. For a mobile detailer, for example, the focus is on local SEO, accessibility benefits, and convenience-driven searches like “mobile car detailing near me” or “same-day car wash services.” On the other hand, with high-end PPF and ceramic coating shops, Detailers Movement knows well they need to build luxury brand experiences with sleek visuals, trust-building testimonials, and dynamic pricing tools. The SEO targeting terms then would be “best PPF installer for Teslas” or “ceramic coating for luxury cars.”
Beyond generating leads, Detailers Movement helps all-size detailing and film installation businesses build long-term success through paid ads and local SEO. Through sales funnel optimization, improved website layouts, and customer communication, detailers and film installers find it easy to boost conversion. To obtain premium clients’ attention, Detailers Movement exploits educational content that upsells high-ticket services.
Futhermore, Detailers Movement’s automated marketing systems, personalized email sequences, and RevUp CRM have helped detailing and film installation businesses streamline operations and increase retention. On top of that, with Detailers Movement’s aid, detailers and film installers scale into new service areas with market research and targeted outreach.
From local to global impact: Detailers Movement has delivered results with proven strategies
There’s Wax Masters Detailing, a PPF and tint installer in New Jersey. When they came to Detailers Movement, Wax Masters Detailing struggled with low lead volume and minimal online presence. Detailers Movement redesigned their website, optimized it for local SEO, and launched precision-targeted Google and Facebook ads that spotlighted their premium PPF services. The result? A 60% increase in leads, a fully booked calendar, and a surge in high-ticket PPF jobs—all within two months.
“We had a great video call to discuss how they had grown so quickly, and how they had moved into a bigger shop.” happily shared Jesse.
What began as a U.S.-based initiative soon captured international attention, with demand skyrocketing from the UK, Germany, Dubai, Canada, Australia, New Zealand, and Singapore. This global expansion stems from Detailers Movement’s powerful alliances with industry leaders, including renowned PPF manufacturers, tint suppliers, CRM companies, and elite global trainers like Russ Urmston, a titan in the industry.
Besides, Detailers Movement actively engages in trade shows and workshops, ensuring clients always stay ahead of industry trends and acquire firsthand knowledge.
A future brimming with possibilities for anyone who involved
Looking ahead, Detailers Movement is poised to transcend the milestone of 500+ success stories; it must be a multifold of that. There’re AI-powered marketing tools are on the horizon, further refining ad targeting and deepening customer engagement.
But it doesn’t stop there. Detailers Movement continues to evolve, developing comprehensive training programs that extend beyond marketing to master sales, operations, pricing strategies, and customer experience. Through immersive online courses, webinars, in-person workshops, and industry insights, Detailers Movement is on a mission to educate, inspire, and empower detailers and film installers.
If your detailing and film installation business aspires to dominate the industry, it’s time to connect with Detailers Movement today!