Building a thriving detailing and film installation business takes more than skill—it demands business savvy. Ed Bews, a seasoned entrepreneur, has made it his mission to equip professionals with the tools to succeed. With decades of experience, he’s guided countless detailers and film installers past common pitfalls, transforming their passion into profitable, sustainable ventures. Through innovative strategies and a commitment to education, Bews isn’t just running businesses—he’s raising the bar for an entire industry.
A Journey Fueled by Passion and Purpose
Ed Bews’ love for cars sparked his career, but his drive to make a difference propelled it forward. In 2015, he founded Vietnam Car Care, transforming a single detailing shop into a national brand known for high-quality detailing, PPF, tint, and ceramic coating services. As the brand grew, Bews noticed a glaring gap: detailers excelled at their craft but struggled with marketing, systems, and growth.
To tackle this, he launched the Vietnam Car Care Training Academy in 2017, training over 1,000 students in detailing, film installation, and business fundamentals. His vision expanded globally with Detailers Movement, a marketing agency tailoring growth strategies for detailers and film installers, and Apeax PPF and Tint in 2020, a brand delivering high-performance films and business support. From Vietnam to the world, Bews empowers professionals to thrive.
Building a Global Community
Caption: Ed Bews showcasing his techniques
Ed’s impact transcends profits—he’s forging a community where detailers and film installers learn, collaborate, and succeed. At Vietnam Car Care, alongside partner Peter, he created a franchise model blending quality service with scalable systems. Peter ensures operational excellence on the ground, while Ed drives strategy, proving leadership thrives on trust.
Detailers Movement, led by Managing Director Jesse and strategist Skylar, takes this further. The agency crafts industry-specific marketing—think SEO, high-end branding, and lead funnels—that helps pros land premium clients, especially in Film Installation niches like PPF and tint. Tools like RevUp CRM streamline operations, keeping businesses efficient and client-focused.
Education remains Ed’s cornerstone. His Vietnam academy doesn’t just teach technique—it instills an entrepreneurial mindset, turning technicians into owners. Hands-on in all ventures, from Apeax’s global expansion to Detailers Movement’s campaigns, Ed leads by example. His ethos? Empower individuals, strengthen businesses, and uplift the industry.
Ed’s Playbook for Success
Through years of trial and triumph, Bews has honed insights that detailers and film installers swear by. Here’s his roadmap to success, paired with answers to the industry’s burning questions:
1. Work on the Business, Not Just in It
Too many detailers micromanage every job, stunting growth. Ed urges delegation—build a team, train them well, and let them shine.
Q: How do you keep quality high with a team?
A: Standardize processes with checklists, train relentlessly, and reward excellence. Regular checks keep standards tight.
2. Market Smart, Not Hard
Word-of-mouth isn’t enough. Ed created Detailers Movement to deliver tailored marketing—SEO-optimized sites, Google Ads, and automated follow-ups—that turns clicks into clients.
Q: What’s the best way to market detailing and film services?
A: Combine SEO, targeted ads, and local partnerships. Reviews and a strong online presence seal the deal.
3. Price for Profit, Not Competition
Undercutting kills margins. Ed advocates pricing based on value—educate clients on why PPF or ceramic coatings are worth it.
Q: How do you set profitable prices?
A: Factor in costs, margins, and local rates. Sell the value, not the discount.
4. Never Stop Learning
From new films to cutting-edge techniques, the industry evolves fast. Ed stays ahead through expos, forums, and certifications.
Q: How do you keep up with trends?
A: Hit trade shows, join forums, and pursue certifications from trusted brands.
5. Surround Yourself with Winners
Success hinges on relationships. Ed credits mentors and peers for his growth, urging pros to network and learn from the best.
Q: How do you find a mentor?
A: Attend events, join groups, and connect with veterans eager to share wisdom.
Shaping a Bold Future
Ed Bews isn’t done yet. Through Detailers Movement, Apeax, and his training legacy, he’s shaping a future where detailers and film installers don’t just survive—they dominate. His strategies—rooted in smart marketing, solid systems, and continuous learning—offer a clear path to profitability. Whether it’s a tint shop in Dubai or a PPF pro in New Zealand, Ed’s influence spans the globe, proving one man’s vision can transform an industry. For detailers and film installers ready to rise, Ed Bews is the guide they’ve been waiting for.